Tuesday 10 November 2026
Choose from two live online session options designed to accommodate participants across different time zones:
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Tuesday 3 November 2026 14:30 – 18:00 UTC/GMT
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Tuesday 10 November 08:00 – 11:30 UTC/GMT
Each session is delivered in a highly interactive online format over approximately 3.5 hours.
This Micro-course introduces the principles of behavioural economics and explores how behavioural insights can support more effective healthcare and insurance strategies. Through international examples, practical frameworks and interactive discussion, participants will examine how behavioural science can influence healthcare utilisation, improve decision-making and support better outcomes across health systems.
A fast-paced, interactive online Micro-course combining behavioural science concepts, practical healthcare applications and international case study discussion.
By the end of the session, participants will:
- Understand the core principles of behavioural economics and their relevance to healthcare and health insurance
- Recognise behavioural biases that influence patient, provider and payer decisions
- Explore how behavioural insights can improve healthcare utilisation and decision-making
- Examine examples of behavioural interventions used within healthcare and insurance systems globally
- Understand the ethical and regulatory considerations involved in influencing behaviour within healthcare systems
Apply behavioural thinking to practical health insurance and healthcare challenges through interactive discussion and case examples
This course is designed for professionals involved in healthcare strategy, member engagement, care management and decision-making within health insurance and healthcare organisations.
It is particularly relevant for those working in:
- Communications and Marketing
- Population Health and Care Management
- Provider Network and Contracting
- Digital Health, Innovation and Transformation
- Strategy and Health Economics
- Clinical Policy and Healthcare Transformation
No prior background in behavioural economics is required.
By the end of this Micro-course, participants will be able to:
- Understand the key principles of behavioural economics
- Recognise behavioural biases that influence healthcare decisions
- Explore how behavioural insights can improve member engagement, provider behaviour and healthcare utilisation
- Understand ethical considerations in behavioural interventions
- Apply behavioural science concepts to practical healthcare and insurance scenarios
Participants may be invited to complete 1–2 hours of optional pre-course reading on behavioural economics and healthcare decision-making prior to the session.
Limited Spaces Available – Register Now!
For any enquiries, please contact Will@ifhp.com
