he CX Innovation Study Tour, held October 7-11 in the USA, was an engaging week of learning and exploration in the customer experience field. Participants had the opportunity to connect with industry leaders and fellow members, examining practical applications of AI, data integration, and customer experience design across various sessions in Los Angeles and Silicon Valley.

Thank you to all who attended and contributed to the event. Please refer to the slides here to review the key insights and discussions shared throughout the week.