Big questions
Big ideas
Big change
A unique opportunity for iFHP members to learn from each other’s experiences looking at what is happening, evolving and disrupting within healthcare insurance globally.
A BIG thank-you for all our speakers for making the BIG Ideas Week happen and be so inspiring and thought provoking. We know that not everyone will have had the opportunity to listen on the live events, so all the session videos have been recorded and made available here.
You can find the videos listed in day order:
- THE DIGITAL CUSTOMER (24th May) – new channels, experiences and expectations
- SMART INSURANCE (25th May) – connection, personalisation and automation
- FUTURE THERAPIES (26th May) – new treatments to improve health outcomes
- TOMORROW’S BUSINESS (27th May) – the future shape of the business in the provision of insurance
You will find presentations from a variety of speakers from New Zealand, Europe, to the USA and Canada, reflecting the diversity of our membership and the wide range of topics we covered.
Enjoy the sessions and see you soon at our next event.

MONDAY 24 May
THE DIGITAL CUSTOMER
new channels, experiences and expectations
BIG change
How I learned that digital is not about digital, and how to create a digital customer experience
Time: 08.00 UK /09.00 CET/17.00 AEST/19.00 NZST
Speakers: Medibank, Australia
Learn more...
Join digital leader Andy Hitchen to hear lessons from his time at Medibank and at previous role at Telstra communications about what went right and what could have gone better.
Andy Hitchen
Manager, Customer Channels
Medibank
BIG CHANGE
Unlocking Value from Digital Health – AXA & Microsoft
Time: 08.00 PCT/11.00 EST/16:00 UK/17.00 CET
Speakers: AXA Group, France
Learn more...
AXA is collaborating with Microsoft to build a digital healthcare platform, enabling a virtual healthcare system that is open to all – not only members. Now active in Italy and Germany this is an exciting story of collaboration and innovation.
Somesh Chandra
Chief Health Officer – European Markets
AXA Group

Tuesday 25 May
SMART INSURANCE
connection, personalisation and automation
big question
AI versus the Human. How do we manage the ethics of a black-box world?
Time: 08.00 UK /09.00 CET/17.00 AEST/19.00 NZST
Speakers: AXA Group, London Business School, BUPA UK, University of West London
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Artificial Intelligence is one of the most hyped technologies to emerge in the last decade. Yet it might just be on the cusp of delivering on its promise as insurers and health providers shackle it to their business models to drive quicker, better decisions where they really count – at the sharp end of the customer experience. But where do we draw the line between humans and the machine? And what are the ethics that we need to keep in mind?
Speakers:
• Marcin Detyniecki, AXA Group Chief Data Scientists and Head of R&D
• Prof Dominic Holder, London Business School
• Prof Harry Korine, London Business School
• Dr Luke James, BUPA UK, Medical Director
• Dr Peter Stiernstedt, University of West London
BIG IDEA
The CSS Health Eco-system platform – a connected digital journey that wraps around the customer
Time: 12.00 UK/13.00 CET
Speakers: CSS Versioning, Switzerland
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Many health plans are on the journey, but CSS have done it. Hear how all parts of the patient journey have been joined in this true end-to-end experience.
Peter Mittemeyer
Head of Strategy and Corporate Services
CSS Versioning, Switzerland
BIG CHANGE
AI vs NW in combatting fraud (Native Wit – the intelligence or common sense we are born with)
Time: 08.00 PCT/11.00 EST/16:00 UK/17.00 CET
Speakers: Kirontech, UK
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Kirontech will explore how AI can be used best in healthcare insurance fraud and how this ideally is combined for optimum results with our native intelligence and not solely machine learning.
Omar Chebli, Co-Founder Kirontech UK Ltd
& Dr Simon Peck
BIG CHANGE
The ‘Virtual-First’ Plan – prioritising virtual healthcare
Time: 15:30 PCT/18.30 EST/08.30 AEST (+1 day)/10.30 NZST (+1 day)
Speakers: Kaiser Permanente, USA
Learn more...
Kaiser Permanente have launched a new “virtual-first” healthcare plan in Washington state.
The plan, live since January 2021, is offered direct to employer groups and consumers, and will centre telehealth as a foundational modality of care for patients with nonurgent issues.
Susan Mullaney, Regional President of Kaiser Foundation Health Plan of Washington.

wednesday 26 May
future therapies
new treatments to improve health outcomes
big question
How high can you go? Will the cost of healthcare keep rising forever?
Time: 08.00 PCT/11.00 EST/16:00 UK/17.00 CET
Speakers: Pharmacy Services at Independent Health, Pharmacy Services at Pacific Blue Cross, UPMC
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A 2020 study estimates the average cost of bringing a new drug to market at US$1.3bn. Good news: that’s half the traditionally assumed amount, but it’s still huge. And with tomorrow’s therapies becoming ever more tailored to the patient, there’s little to say it’s going to get any cheaper. With drugs being only one part of the equation, are we always going to face the rising cost of healthcare, or is there an alternate future ahead?
Speakers:
• Martin Burruano. Vice President , Pharmacy Services at Independent Health
• Anar Dossa, Director of Pharmacy Services at Pacific Blue Cross
• UPMC
BIG IDEA
Successfully blending digital and traditional patient pathways
Time: 12.00 UK/13.00 CET
Speakers: Zilveren Kruis, The Netherlands
Learn more...
How will a blended approach work within a business model? Innovation leaders Zilveren Kruis will share their views in this emerging area.
Jeroen Kemperman
Head of Strategy & Innovation
Zilveren Kruis
BIG CHANGE
Remote care in cardio care and dermatology
Time: 07.00 PCT/10.00 EST/15.00 UK /16.00 CET
Speakers: BUPA, UK
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How Bupa UK Insurance is looking to change patient experience and choice in the post covid world with a consideration of the potential wider societal impact and benefit.
Dr Luke James,
Medical Director for Bupa Global and UK Insurance
BIG CHANGE
Nimble response and decision making – unlocking agility at Kaiser Permanente
Time: 16.00 PCT/09.00 AEST (+1 day)/11.00 NZST (+1 day)
Speakers: Kaiser Permanente, USA
Learn more...
During this session we will explore how the teams have been able to act and respond with increased agility due to improvements in their digital infrastructure.
Vivian Tan
Vice President – Strategic Information Management & Global Relationships · Kaiser Permanente

thursday 27 May
TOMORROW’S BUSINESS
the future shape of the business in the provision of insurance
big question
With huge numbers of us still based at home, does the new way of working, work?
Time: 08.00 UK /09.00 CET/17.00 AEST/19.00 NZST
Speakers: Southern Cross, Police Health, HCF
Learn more...
What will the workforce of the future look like? If today’s WFH/WFO culture is truly here to stay, can it get the best from your people? Innovation is one reported casualty of the empty office, as is the opportunity to learn from more experienced colleagues. We may now know more about our colleagues’ kids/cats/cushions than we ever wanted to, but can we strike a balance between ditching the commute and keeping culture healthy?
Speakers:
• Vicki Caisley, Chief People & Strategy Officer, Southern Cross Health Society
• Scott Williams, CEO, Police Health
• Linda Opie, Head of Health & Wellbeing, HCF
BIG question
They’re bigger, stronger and better equipped. How do we beat the new disruptors?
Time: 12.00 UK/13.00 CET/15.00 GST
Speakers: Daman, Eurapco, AXA Group
Learn more...
The private health insurance industry has long been slated for disruption, most likely from non-market participants. Haven is no more, but brands such as Amazon, Walmart and Apple are sharpening their knives. Even Disney is moving into improving patient experience in American hospitals. How do we keep one step ahead of the interlopers, particularly given the strength of their brands and the masses of data they already hold on our customers?
Speakers:
• Frederik Bijsberg, Head of Innovation – National Health Insurance Company : Daman
• Frederik Fernhout, Head of Business Development- Eurapco
• Somesh Chandra, Chief Health Officer – European Markets – AXA Group

At iFHP we exist for the benefit of our members and our programme has been created and suggested by our members. The BIG ideas week will be the first fully digital event running over four days to allow our members to debate, share and learn from each other. We will be looking at four critical areas for innovation and how the future might look for us all. Each day allows you to select the topics most interesting and relevant for you and curate your own programme. It should inspire and challenge your thinking!