On September 4, 2024, Ian Tidswell, an expert in pricing leadership, delivered an insightful presentation on pricing fairness to our MEHCD Network. Drawing from over two decades of experience, Ian explored key issues surrounding pricing fairness and transparency in healthcare, including market failures and the impact of pricing on equitable access to care. His presentation emphasized the importance of value-based pricing, aligning healthcare incentives, and addressing power imbalances between buyers and sellers. The session concluded with an engaging discussion, where Ian shared case studies on global efforts to achieve fairer pricing models, offering practical strategies to improve fairness in healthcare systems